![How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers](https://imageio.forbes.com/specials-images/imageserve/61445778fab5d7cd51dc9bde/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers
![From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands](https://image.cnbcfm.com/api/v1/image/106976799-MakeIt_211108_FounderEffect_ONSneakers_FinalCut_v400_01_16_05Still008.jpg?v=1637162625)
From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands
![Roger Federer: Letting Swiss star leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director | CNN Roger Federer: Letting Swiss star leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director | CNN](https://media.cnn.com/api/v1/images/stellar/prod/230209134655-roger-federer-nike-shoe-file-restricted-070819.jpg?c=original)
Roger Federer: Letting Swiss star leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director | CNN
![Grand Slam champion Roger Federer of Switzerland wears custom Nike shoes during his US Open 2017 second round match – Stock Editorial Photo © zhukovsky #171584474 Grand Slam champion Roger Federer of Switzerland wears custom Nike shoes during his US Open 2017 second round match – Stock Editorial Photo © zhukovsky #171584474](https://st3.depositphotos.com/1587911/17158/i/1600/depositphotos_171584474-stock-photo-grand-slam-champion-roger-federer.jpg)
Grand Slam champion Roger Federer of Switzerland wears custom Nike shoes during his US Open 2017 second round match – Stock Editorial Photo © zhukovsky #171584474
![The signature shoes of top-seeded Roger Federer of Switzerland, are shown as he serves to Lleyton Hewitt of Australia, during the third round of the U.S. Open tennis tournament in New York, The signature shoes of top-seeded Roger Federer of Switzerland, are shown as he serves to Lleyton Hewitt of Australia, during the third round of the U.S. Open tennis tournament in New York,](https://c8.alamy.com/comp/2P846HK/the-signature-shoes-of-top-seeded-roger-federer-of-switzerland-are-shown-as-he-serves-to-lleyton-hewitt-of-australia-during-the-third-round-of-the-us-open-tennis-tournament-in-new-york-saturday-sept-5-2009-ap-photopaul-j-bereswill-2P846HK.jpg)
The signature shoes of top-seeded Roger Federer of Switzerland, are shown as he serves to Lleyton Hewitt of Australia, during the third round of the U.S. Open tennis tournament in New York,
![20-time Grand Slam Champion Roger Federer of Switzerland Wears Custom Nike Tennis Shoes during Training Match for 2018 US Open Editorial Stock Photo - Image of competition, nike: 135076088 20-time Grand Slam Champion Roger Federer of Switzerland Wears Custom Nike Tennis Shoes during Training Match for 2018 US Open Editorial Stock Photo - Image of competition, nike: 135076088](https://thumbs.dreamstime.com/z/new-york-august-time-grand-slam-champion-roger-federer-switzerland-wears-custom-nike-tennis-shoes-training-match-us-135076088.jpg)
20-time Grand Slam Champion Roger Federer of Switzerland Wears Custom Nike Tennis Shoes during Training Match for 2018 US Open Editorial Stock Photo - Image of competition, nike: 135076088
![Halle, Germany 16-24 June 2018: Gerry Weber Open - 2018 Roger Federer (SUI) vs. Aljaz Bedene (SLO) // The shoes of Roger Federer (Switzerland) Feature/Symbol/Symbolic-picture/characteristic/Detail | usage worldwide Credit: dpa picture alliance/Alamy Halle, Germany 16-24 June 2018: Gerry Weber Open - 2018 Roger Federer (SUI) vs. Aljaz Bedene (SLO) // The shoes of Roger Federer (Switzerland) Feature/Symbol/Symbolic-picture/characteristic/Detail | usage worldwide Credit: dpa picture alliance/Alamy](https://c8.alamy.com/comp/P42W41/halle-germany-16-24-june-2018-gerry-weber-open-2018-roger-federer-sui-vs-aljaz-bedene-slo-the-shoes-of-roger-federer-switzerland-featuresymbolsymbolic-picturecharacteristicdetail-usage-worldwide-credit-dpa-picture-alliancealamy-live-news-P42W41.jpg)
Halle, Germany 16-24 June 2018: Gerry Weber Open - 2018 Roger Federer (SUI) vs. Aljaz Bedene (SLO) // The shoes of Roger Federer (Switzerland) Feature/Symbol/Symbolic-picture/characteristic/Detail | usage worldwide Credit: dpa picture alliance/Alamy
![How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers](https://imageio.forbes.com/specials-images/imageserve/614458a1f33c8d8c16dc9bde/Medium-JPEG-NYSE-Banner/1960x0.jpg?height=473&width=711&fit=bounds)
How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers
![On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/07/28/62eb8bc4-e162-4d65-9858-f014eec72ac1_822e9823.jpg?itok=Z8ymFU_f&v=1627447062)
On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post
![Roger Federer has become a running shoe entrepreneur. ETH Zurich engineering made it possible – ETH Ambassadors Roger Federer has become a running shoe entrepreneur. ETH Zurich engineering made it possible – ETH Ambassadors](https://blogs.ethz.ch/ETHambassadors/files/2020/01/1-Roger-Federer-working-on-2020-products-e1579525705831.jpg)